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Research reports

Qualitative research on Silk Cut new proposition

This research forms part of an examination of existingbrands in terms of new propositions which involve changesin the configuration. The research relates to a newproposition for Silk Cut, a longer, slimmer cigarette atthe same price. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1973
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Citation

, C. (1973a, June 03). Qualitative research on Silk Cut new proposition. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-silk-cut-new-proposition


Research reports

The couponing of special filter

Considerations are being given to the inclusionof coupons with Benson & Hedges Special Filter.This follows on the steady increase in saleswhich have made Special filter the fourth-largestbrand after Embassy Rigal. About 30% of salesare accounted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 23, 1973
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Citation

, C. (1973a, April 23). The couponing of special filter. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-couponing-of-special-filter


Research reports

Qualitative research on Benson & Hedges 'driving' commercial

Collet, Dickins on and Pearce has produced a commercial for Benson & Hedges Mellow Virginia pipe tobacco inkeeping with the general theme of previous commercialsfor this brand- using the platform of  'Live in peacewith your pipe' and showing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 17, 1973
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Citation

, C. (1973a, March 17). Qualitative research on Benson & Hedges 'driving' commercial. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-benson-hedges-driving-commercial


Research reports

Kensitas Club

Consideration is being given to a new promotionalscheme for the Kensitas brands. The main objects ofthe scheme are:1. In the short term to maintain loyalty byincreasing contact between the smoker and thecompany;2. In the long term to provide...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 12, 1973
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Citation

, C. (1973a, February 12). Kensitas Club. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/kensitas-club


Research reports

Project 068

The general objective of the research was to examine themarket for imported brands. It is anticipated that, asa result of the U.K. joining the E.E.C., there is an increased likelihood that additives will become legal inthe U.K., as they are on the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 9, 1973
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Citation

, C. (1973a, January 09). Project 068. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-068


Research reports

Qualitative research on Project 092

Tho research was required to assess two possible optionsfor a range of brands under the name Reserve, offeringextra length, value for money and coupons, one underSenior Service and one under Benson & Hedges.Each range was represented by a concept...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1973
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Citation

, C. (1973a, January 08). Qualitative research on Project 092 . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-092-


Research reports

Research report on project 088

The research was carried out to investigate consumerreactions to ideas for cigarettes providing extravalue for money in terms of extra size for standardprices but without coupons; and specifically to assessto what extent the promotion of such...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1972
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Citation

, C. (1972a, December 08). Research report on project 088. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-project-088


Research reports

Qualitative research on 'Project B'

The objective of the research was to examinepossible approaches for a new Senior Service tippedbrand aimed primarily at men and offering a moresatisfying, fuller-flavored product.Seven approaches were examined. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 23, 1972
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Citation

, C. (1972a, November 23). Qualitative research on 'Project B'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-b-


Research reports

Benson & Hedges in the Republic of Ireland

The research was required to examine the position of Bensonand Hedges Special Filter in the context of the Republic,with particular regard to its possible negatives andto define the particular aspects of existing pressadvertising for the brand which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1972
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Citation

, C. (1972a, November 01). Benson & Hedges in the Republic of Ireland. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/benson-hedges-in-the-republic-of-ireland